Offer discounts to your buyers, helping drive sales and reward loyal customers.
Creating a Promo Code
Access the Promo Codes section in your Seller Portal and select Create Promo Code to launch the wizard, which involves three steps:
- Set your discount -- Choose between percentage discounts (e.g., 20%) or fixed dollar amounts (e.g., $5 off). Configure minimum requirements, usage limits, and date ranges.
- Choose applicable listings -- Apply the code to all listings or select specific items.
- Review and create -- Verify settings and confirm. You'll receive a shareable link for distribution.
Discount Types and Options
Percentage discount: Removes a percentage from the item price. Example: 20% off a $10 item saves $2.
Fixed amount discount: Deducts a set dollar amount per item. Example: $2 off saves that amount regardless of price (cannot exceed item price).
Minimum requirements:
- Minimum spend -- buyers need a specified cart amount.
- Minimum items -- buyers need a certain quantity of your items.
Usage limits: Set total code uses; unlimited when left blank.
Date ranges: Establish start dates for scheduled promotions or end dates for time-limited offers.
Specific listings: Apply to all listings or choose particular items.
How Discounts Are Applied
The system automatically calculates the best discount for customers, and discounts don't stack. If an item already has a sale price, the promo code won't layer additional discounts on top.
Example: A $10 item on sale for $8 with a "20% off" code still costs $8, not $6.40.
Sharing with Buyers
Shareable link: After creation, you receive a store link with the code embedded. Buyers see a notification indicating automatic application at checkout.
Share the code directly: Communicate codes through social media, newsletters, or product descriptions for manual entry.
Where buyers enter the code: A "Have a promo code?" field appears in the cart where buyers enter and apply codes.
Managing Your Promo Codes
Status Types
- Active -- code is live
- Scheduled -- future start date
- Expired -- past end date
- Used up -- reached usage limit
- Inactive -- manually deactivated
Viewing Performance
Click on a code to see usage frequency, total discounts given, applicable listings, and recent activity.
Editing a Promo Code
You can edit a promo code's settings after creation -- including discount amount, applicable listings, dates, and usage limits. The only thing that cannot be changed is the code itself (e.g., "WINTER20"). If you need a different code, deactivate the existing one and create a new one.
Deactivating a Promo Code
Click deactivate to immediately stop code functionality. Deactivated codes appear in history but cannot be reactivated.